Table of Contents
Chapter 9: Corporate Strategy --
Vertical Integration, Diversification, and Strategic
Alliances
Preview
Concentration on a Single
Business
Concentration on a Single Business
(Continued)
Concentration on a Single Business
(Continued)
Vertical Integration
Figure 9.1: Stages in the Raw
Material to Consumer Value Chain
Figure 9.2: The Raw Material to
Consumer Value Chain in the PC Industry
Figure 9.3: Full and Taper
Integration
Creating Value Through Vertical
Integration
Arguments Against Vertical
Integration
Bureaucratic Costs and the Limits of
Vertical Integration
Alternatives to Vertical
Integration: Cooperative Relationships and Strategic
Outsourcing
Alternatives to Vertical
Integration: Cooperative Relationships and Strategic
Outsourcing
Alternatives to Vertical
Integration: Cooperative Relationships and Strategic
Outsourcing
Alternatives to Vertical
Integration: Cooperative Relationships and Strategic
Outsourcing
Diversification
Diversification
Creating Value Through
Diversification
Bureaucratic Costs and the Limits of
Diversification
Figure 9.4: Structure of a Company
Sharing Marketing Between Two Business Units
Bureaucratic Costs and the Limits of
Diversification (Continued)
Diversification That Dissipates
Value
Table 9.1: Comparing Related and
Unrelated Diversification
Strategic Alliances as an
Alternative to Diversification
Chapter Summary
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