Figure 6.1: Types of Business-Level Strategies

Offers Products to

Only One Group

of Customers

Offers Products to

Many Kinds of

Customers

Offers Low-

Priced Products

to Customers

Offers Unique

or Distinctive

Products to

Customers

Focused Cost-Leadership

Strategy

Focused

Differentiation

Strategy

Differentiation

Strategy

Cost-Leadership

Strategy

Choosing a Generic Business-Level Strategy (Continued)

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