Table of Contents
Chapter 6: Business-Level
Strategy
Preview
What Is Business-Level Strategy?
Table 6.1: Product/Market/
Distinctive-Competency Choices and Generic Competitive
Strategies
Choosing a Generic Business-Level
Strategy (Continued)
Table 6.1: Product/Market/
Distinctive-Competency Choices and Generic Competitive
Strategies
PPT Slide
Choosing a Generic Business-Level
Strategy (Continued)
Choosing a Generic Business-Level
Strategy (Continued)
Choosing a Generic Business-Level
Strategy (Continued)
Table 6.1: Product/Market/
Distinctive-Competency Choices and Generic Competitive
Strategies
Figure 6.1: Types of Business-Level
Strategies
Choosing a Generic Business-Level
Strategy (Continued)
Choosing a Generic Business-Level
Strategy (Continued)
Strategic Groups and Business-Level
Strategy
Choosing an Investment Strategy at
the Business Level
Table 6.2: Choosing an Investment
Strategy at the Business Level
Chapter Summary
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