Table of Contents
Chapter 5: Building Competitive
Advantage Through Functional Level Strategy
Preview
Preview: Achieving Superior
Efficiency
Figure 5.1: A Typical Long Run Unit
Cost Curve
Production and Efficiency: Learning
Effects
Production and Efficiency: Learning
Effects
Production and Efficiency: Learning
Effects
Figure 5.3: A Typical Experience
Curve
Figure 5.4: Unit Production Costs in
an Integrated Steel Mill and a Mini-mill
Fig. 5.5: The Tradeoff Between Costs
and Product Variety
Production and Efficiency: The
Experience Curve (Continued)
Marketing and Efficiency
Figure 5.6: The Relationship Between
Average Unit Costs and Customer Defection Rates
Figure 5.7: The Relationship Between
Customer Loyalty and Profit Per Customer
Materials Management, JIT, and
Efficiency
R&D; Strategy and Efficiency
Human Resource Strategy and
Efficiency
Infrastructure and Efficiency
Table 5.1: Primary Roles of
Different Value Creation Functions in Achieving Superior
Efficiency
Achieving Superior Quality
Table 5.2: Demingís 14 Points
to Quality
Table 5.2: Demingís 14 Points
to Quality (Continued)
Achieving Superior Quality
(Continued)
Table 5.3: The Role Played by
Different Functions in Achieving Superior Quality
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Quality
(Continued)
Achieving Superior Innovation
Achieving Superior Innovation
(Continued)
Figure 5.8: The Development
Funnel
Figure 5.8: The Development
Funnel
Figure 5.8: The Development
Funnel
Achieving Superior Innovation
(Continued)
Figure 5.9a: Sequential Development
Process
Figure 5.9a: Sequential Development
Process
Figure 5.9a: Sequential Development
Process
Figure 5.9a: Sequential Development
Process
Figure 5.9a: Sequential Development
Process
Figure 5.9b: A Partly Parallel
Process
Table 5.4: The Role Played by
Various Functions in Achieving Superior Innovation
Achieving Superior Customer
Responsiveness
Table 5.5: The Primary Role of
Different Functions in Achieving Superior Customer
Responsiveness
Chapter Summary
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