Table of Contents

Chapter 2: Stakeholders and the Corporate Mission

Preview

Figure 2.1: Stakeholders and the Enterprise

Figure 2.1: Stakeholders and the Enterprise

Stakeholder Impact Analysis

Mission Statement

Mission Statement of Seattle City Light*

Mission Statement of Seattle City Light (Continued)

Mission Statement of Seattle City Light (Continued)

The Mission Statement (Continued)

Figure 2.3: Abellís Framework for Defining the Business

The Mission Statement (Continued)

Johnson & Johnson Credo*

The Mission Statement (Continued)

The Mission Statement (Continued)

The Mission Statement (Continued)

The Corporate Governance Problem

The Corporate Governance Problem (Continued)

The Corporate Governance Problem (Continued)

Figure 2.5: Tradeoff Between Profitability and Growth Rate

The Corporate Governance Problem (Continued)

The Corporate Governance Problem (Continued)

The Corporate Governance Problem (Continued)

The Corporate Governance Problem (Continued)

Strategy and Ethics

Figure 2.6: Model of Ethical Decision Making

Figure 2.6: Model of Ethical Decision Making

Figure 2.6: Model of Ethical Decision Making

Figure 2.6: Model of Ethical Decision Making

Strategy and Ethics (Continued)

Chapter Summary

Author: Milton Pressley