Case: Edward Jones Brokerage

• What Is Strategy?
  • Strategic Positioning
  • Imitation Or Innovation?
    • Innovation Is Not For Everyone
• The Strategic Audit
  • What Business Are We In?
  • Who Are Our Customers?
  • Costs
  • Distinct Capability And Strategic Assets
  • Fit
    • Architecture
    • The Beer Game
    • Corporate Culture Corporate Culture
  Strategy In The New Economy
  • New Information Highways
  • Deconstructing A Business

Conclusion Case Review

Summary, Key Terms, Exercise