Case: Unilever And P&G
- Games
- Sequential Games
- Simultaneous Games
- Components Of The Game
- Number Of Players
- Rules
- Perceptions
- Boundaries
- Changing The Game
- The Game
- Players
- Changing Perceptions
- Changing Rules
- Prisoner's Dilemma Revisited
- Credible Commitments
- Repeated Transactions
- End Of Game Problem
- Tit For Tat
- Scorched Earth
- Uncertainty
Case Review
Summary, Key Terms, Exercises