Case: Procter & Gamble: New Product Launch

• Choices
  • Trade And Exchange
    • International Trade
• Market System
  • Allocation Mechanisms
  • Market Outcomes
  • Inefficiency
  • The Firm's Architecture
    • Mergers And Acquisitions
    • Outsourcing
    • Reengineering And Downsizing
• Markets And The Law Of One Price
  • Market Boundaries
  • Law Of One Price

Case Review

Summary, Key Terms, Exercises

Appendix to Chapter 2: Optimization

• The Concept of Marginal
  • Derivatives
  • Maximum and Minimum
• Constrained Optimization