Chapter Outlines
Chapter Overview
Web Links
Flashcards
Glossary
Economic News You Can Use
Economic Resource Links
Textbook Site for:
The New Managerial Economics
William Boyes, Arizona State University
Glossary
Chapter 01: Economics and Management
Chapter 02: Exchange, Efficiency, and Markets
Chapter 03: Performance
Chapter 04: Demand
Chapter 05: Costs
Chapter 06: Profit Maximization: Seeking Competitive Advantage
Chapter 07: Creating Barriers to Entry
Chapter 08: Price Strategies
Chapter 09: The New Economy: Technological Change and Innovation
Chapter 10: The Firm's Architecture: Organization and Corporate Culture
Chapter 11: Compensation and Personnel
Chapter 12: Capital Allocation
Chapter 13: Strategic Behavior: The Theory of Games
Chapter 14: Globalization
Chapter 15: Government and Business
Chapter 16: Strategy and Management: The Strategic Audit
Appendix A
Appendix B
Site Map
|
Partners
|
Press Releases
|
Company Home
|
Contact Us
Copyright Houghton Mifflin Company. All Rights Reserved.
Terms and Conditions of Use
,
Privacy Statement
, and
Trademark Information