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Textbook Site for:
Growing and Managing an Entrepreneurial Business
Kathleen R. Allen, University of Southern California
Entrepreneurship Resources
Resources by Chapter
Click on a chapter link below to go to the resources for that chapter.
Chapter 1:
Entrepreneurship and Small Business Management
Chapter 2:
Entrepreneurship and the Dynamic Environment
Chapter 3:
Entrepreneurial Strategy and the Legal Environment
Chapter 4:
An Overview of the Journey
Chapter 5:
Planning the Business
Chapter 6:
Virtual Team Building
Chapter 7:
Preparing the Management Team and the Organization for Growth
Chapter 8:
Managing the Human Resources of the Entrepreneurial Company
Chapter 9:
Rapid-Growth Strategies for Entrepreneurial Companies
Chapter 10:
Customer-Centered Marketing
Chapter 11:
Developing the Marketing Plan
Chapter 12:
Strategic Marketing for Global Growth
Chapter 13:
From Mass Production to Mass Customization: Product Development in Entrepreneurial Companies
Chapter 14:
Process Strategy in Product Companies
Chapter 15:
Process Strategy in Retail/Wholesale and Service Businesses
Chapter 16:
Financial Analysis for Growth
Chapter 17:
Cash Planning and Working Capital Management
Chapter 18:
Financing Growth
Chapter 19:
Ethics and Social Responsibility
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