1. Attitudes Can Be Learned
   1. Root causes of negative attitudes
      1. Low self-esteem
      2. Unresolved conflict
      3. Work that is not satisfying
      4. Fear or uncertainty
   2. The powerful influence of attitudes
   3. The age of information mandates attitude changes
2. How Attitudes Are Formed
   1. Socialization
   2. Peer and reference groups
   3. Rewards and punishment
   4. Role model identification
   5. Cultural influences
3. Attitudes Valued by Employers
   1. Self-motivated
   2. Openness to change
      1. Stubbornness: refusing to change
      2. Arrogance: do not need to change
      3. Inflexibility: closed-minded
   3. Team spirit
   4. Health consciousness
   5. Appreciation of coworker diversity
   6. Honesty
4. How to Change Attitudes
   1. Changing your own attitude
      1. Choose happiness
      2. Embrace optimism
      3. Think for yourself
      4. Open-mindedness
   2. Helping others change their attitudes
      1. Change the conditions that precede the behavior
      2. Change the consequences that follow the behavior
5. Organizations' Efforts Toward Improving Employees' Attitudes
6. A Final Word from Viktor Frankl: "The last of the freedoms is to choose one's attitude in any given set of circumstances."