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Textbook Site for:
Effective Human Relations , Ninth Edition
Barry L. Reece, Virginia Polytechnic Institute and State University
Rhonda Brandt, Springfield College
Chapter Links

Visit these websites to learn more about the companies and organizations cited in each chapter.

Select a Chapter
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17

Chapter 1: Introduction to Human Relations
The Container Store
Fast Company Magazine
Ebay
MBNA
Tyco International
Enron
3M
Synovus Service Corp.
Nordstrom
Harley-Davidson
Arthur Andersen
Daimler Chrysler
Merrill Lynch
SAS Institute
MCI Worldcom
Intuit
Arnold & Porter
DuPont
Citigroup
Working Mother Magazine
Boeing
S.C. Johnson and Company
Tires Plus
Southwest Airlines
Timberland
General Electric Company
Watson Wyatt Worldwide

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Chapter 2: Improving Personal and Organizational Communications
GE Capital Services
Federal Express
Microsoft
OSHA
Vault
Hewlett Packard
MCI Worldcom
Advanced Cardiovascular Systems (Informagen, Inc.)
Nestle
Carlyle Group
American Management Association
Logan Airport
Better Communications
Fortune Magazine
Marilyn Moats Kennedy
Born Information Services, Inc.
Motorola
Labor Department
Delta Airlines
LittleBrother
MIMEsweeper
UPS
Wolverton and Associates
Chevron
Boeing
National Labor Relations Board (NLRB)
Pratt & Whitney

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Chapter 3: Understanding Your Communication Style
Oprah
IBM
American Management Association
American Management Association Assertiveness Training for Managers
Southwest Airlines
Judge Judy
Virgin Atlantic Airlines
Amazon.com
Microsoft
Warm Thoughts Communications
Sunbeam Corporation
General Electric Co.


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Chapter 4: Building High Self-Esteem
Starbucks
Stuttering Foundation of America
AccuStaff
Intel
Dr. Phil
The Longaberger Co.
Instill Corp.
Deloitte Touche Tohmatsu
EDventure Holdings
Certified Medical Representatives Institute
General Electric
Corning, Inc.
Federal Express

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Chapter 5: Personal Values Influence Ethical Choices
Josephson Institute of Ethics
Character Counts Coalition
American Federation of Teachers
National Association of State Boards of Education
American Association of Community Colleges
Center for the Advancement of Ethics and Character at Boston University
Character Education Partnership
Center for the 4th and 5th Rs
Jefferson Center for Character Education
Xerox Corp.
Ford Motor Co.
Fitzgerald Communications, Inc.
American Academy of Pediatrics
Levi Strauss
Association of Certified Fraud Examiners
University of Virginia
American Psychiatric Association
Catalyst
Archer Daniel Midlands co.
Exide Technologies
Swanson Russell Associates
General Motors
Enron
MCI Worldcom
Sarbanes- Oxley Act of 2002
OSHA
Department of Labor
National Whistleblower Center
Tyco International
Global Crossing
Hire Right
Credentials, Inc.
Edverify
North American Tool & Die
Gear For Sports
BMS Software
Business Ethics Magazine
Minnesota Mutual Life Insurance Co.
Harley-Davidson
Tom's of Maine
Sears, Roebuck & Co.
Reid Psychological Systems
Foreign Corrupt Practices Act
Starbucks
International Olympic Committee

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Chapter 6: Attitudes Can Shape Your Life
Southwest Airlines
Bellagio
Toyota
IBM
American Society for Training and Development
Sales and Marketing Executives International
Icarian, Inc.
Staffing Solution Group
U.S. Marines
MBNA
Pike Place Fish Market
Chart House Learning
3M
Plante & Moran
Baptist Healthcare System
Adobe Systems
Dale Carnegie
Fortune Magazine
Quest Electronics

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Chapter 7: Motivating Yourself and Others
Lands' End
Ritz-Carlton
3M
Xerox
Sysco Corp.
Metzger Assoc., Inc.
Logical Net Corp.
Royal Dutch/Shell Group
Digital Equipment Corp.
MTW
Miller and Associates
Pervasive Software

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Chapter 8: Building Trust with Constructive Self-Disclosure
Scholastic
Ameritech
Rensselaer Polytechnic Institute
Tenneco Automotive

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Chapter 9: Achieving Emotional Balance in a Chaotic World
Multi-Health Systems Inc. (BarOn EQ-i™)
Yale-New Haven Hospital The Par Group
Boston Bruins
Vancouver Canucks
Golden State Warriors
Transocean Sedco Forex
Navistar International Corp.
AOL
World Bank
American Express
Yahoo
People's Bank
Cosco
Home Depot
Pitney Bowes
NASCAR
Grief Recovery Institute
USG Corp.
Nike, Inc.
Yale School of Management
Pinkerton Service Corporation
Federal Express
Chemical Bank
Dale Carnegie
RTW Inc.
Executive to Leader Institute
Americans with Disabilities Act

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Chapter 10: Building Stronger Relationships with Positive Energy
New Dimensions Radio (Justine Toms)
L.L. Bean
UPS
Stew Leonard Supermarket
Yahoo
Bank of America
The Society of Incentive and Travel Executives
Bank One
Quad/Graphics
US Air Force

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Chapter 11: Developing a Professional Presence
Professional Image Inc. (Susan Bixler)
Teltronics
Midas Muffler and Brake Shop
UPS
United Airlines
Provox Technological Corp.
Victoria's Secret
Brook's Brothers
Starbucks
Enterprise
Walt Disney
Toyota
Lexus
L.L. Bean
Amazon.com

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Chapter 12: Team Building: A Leadership Strategy
General Electric (GE)
US Airways
Center for Creative Leadership
US Marines
Teleometrics International
Dale Carnegie

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Chapter 13: Resolving Conflict and Dealing with Difficult People
Intel
General Motors
The U.S. Equal Employment Opportunity Commission
American Arbitration Association
Levi Strauss
United States Postal Service
Comair (Delta Air Lines)
Alcoa
TRW
Federal Express
AMA
AFL-CIO
Uniroyal
Child Care Systems of America
International Center for Dispute Resolution & Leadership

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Chapter 14: Responding to Personal and Work-Related Stress
Psychology Today
Hewlett Packard
Holmes-Rahe Social Readjustment Rating Scale
Prince Sports Group
National Depression Screening Project
Goodyear Tire
Incredible Adventures
American Institute of Stress
Anxiety Disorders Association of America
Medtronic
NYCE Data Center
Intel
Calico Commerce, Inc.
3Com Corp.

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Chapter 15: Valuing Work Force Diversity
IBM
American Anthropological Association
The American Indian Movement
Gap, Inc.
Honeywell
Ralph Lauren
Fannie Mae
Kaiser Permanente
Wal-Mart
Texaco
Catalyst
Consolidated Edison
Pepsi co.
PFLAG
The Family Service League
Johnson and Johnson
Caterpillar
Brian McNaught
Disney
Polaroid
Lotus Development Corp.
Xerox
American Express
J.P. Morgan & Co.
The U.S. Equal Employment Opportunity Commission
Bureau of Labor Statistics
Coca Cola
Smith Barney
Denny's
Adams Mark Hotel
American General Corp.
Texas Instruments
The National Association for the Advancement of Colored People (NAACP)
Center for Independent Living

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Chapter 16: The Changing Roles of Men and Women
National Organization for Women (NOW)
Bureau of Labor Statistics
Center for Gender in Organizations (Simmons Grad School of Management)
Catalyst
Wal-Mart
Ebay
Solomon Smith Barney
Genentech, Inc.
Corning Inc.
Equal Employment Opportunity Commission (EEOC)
National Association of Female Executives (NAFE)
Charter Communications
Armor Holdings
Pitney Bowes
Eddie Bauer
BP Amoco

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Chapter 17: A life Plan for Effective Human Relations
Merck and Company
Intel
Cato Institute
Dale Carnegie Training
Lotus Development Corp.
Savers and Investors Foundation
Toastmasters
Gimme the Skinny Catering
Strategic Coach
Herr Foods, Inc.
Boeing
Raptor Recovery Nebraska
American Stock Exchange
Allied Holdings

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