Chapter Objectives
Chapter Outlines
Weblinks
ACE Practice Tests
Glossary
Flashcards
E-tailing Exercise
Research Center
Careers
Case Studies
Term Papers
Textbook Site for:
Retailing: Integrated Retail Management
James Ogden, Kutztown University
Denise Ogden, Pennsylvania State University
Chapter Outlines
Download the WinZip Evaluation Version
Chapter 1:
The World of Retailing
Chapter 2:
Customer Value, Services, and Retailing Technologies
Chapter 3:
An Overview of the Retail Planning and Management Process
Chapter 4:
The Retail Environment: A Situational and Competitive Analysis
Chapter 5:
Evaluation and Identification of Retail Customers
Chapter 6:
Retailing Information Systems and Research
Chapter 7:
Selecting the Appropriate Market and Location
Chapter 8:
Financial Aspects of Operations Management
Chapter 9:
Merchandise Buying and Handling
Chapter 10:
Human Resource Management
Chapter 11:
Pricing in Retailing
Chapter 12:
Developing an Effective Integrated Marketing Communications Mix
Chapter 13:
Customer Service in Retailing
Chapter 14:
Laws and Ethics
Chapter 15:
Diversity and Trends in Retailing
Download All Chapter Outlines
Site Map
|
Partners
|
Press Releases
|
Company Home
|
Contact Us
Copyright Houghton Mifflin Company. All Rights Reserved.
Terms and Conditions of Use
,
Privacy Statement
, and
Trademark Information
