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Retailing: Integrated Retail Management
James Ogden, Kutztown University
Denise Ogden, Pennsylvania State University
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Chapter Objectives
Chapter 15: Diversity and Trends in Retailing
- Explain the benefits of a diverse workforce.
- Outline current trends in retailing.
- Describe some best practices in the retail environment.
- Apply the integrated retail management flowchart to a hypothetical retail outlet.
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