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Retailing: Integrated Retail Management
James Ogden, Kutztown University
Denise Ogden, Pennsylvania State University
Chapter Objectives
Chapter 15: Diversity and Trends in Retailing

  1. Explain the benefits of a diverse workforce.
  2. Outline current trends in retailing.
  3. Describe some best practices in the retail environment.
  4. Apply the integrated retail management flowchart to a hypothetical retail outlet.




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