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International Management
, Third Edition
Dean McFarlin, University of Dayton
Paul Sweeney, University of Dayton
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Learning Objectives
Chapter 6: Communicating Effectively across Cultures
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Identify and monitor trends in international business communication, both positive and negative.
- Be aware that language problems are significant barriers in international business and appreciate that even language proficiency is no guarantee that miscommunication will not occur.
- Recognize that there are many different ways that communication can take place and that many cultures place great importance on extra-verbal communication channels.
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