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Management
, Ninth Edition
Robert Kreitner, Arizona State University
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| | Chapter Objectives
Chapter 7:
Strategic Management
- Define the term strategic management and explain its relationship to strategic planning, implementation, and control.
- Explain the concept of synergy and identify four kinds of synergy.
- Describe Porters model of generic competitive strategies.
- Identify and explain the major contribution the business ecosystems model makes to strategic thinking.
- Identify and discuss at least four e-business lessons from the Internet revolution.
- Identify and describe the four steps in the strategic management process.
- Explain the nature and purpose of a SWOT analysis.
- Describe the three types of forecasts.
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