Global Marketing Strategies, 6e - Global Marketing Resources

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Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom


	Global Marketing Resources Chapter 15: Managing Global Distribution Channels World Top 10 Retailers Wal-Mart http://www.wal-mart.com/ Sears http://www.sears.com/ Carrefour (France) http://www.carrefour.com/ Kmart http://www.kmart.com/ JCPenney http://www.JCpenney.com/jcp/default.asp Dayton Hudson Corporation http://www.dhc.com/ Tesco(UK) http://www.Tesco.co.uk/ Kroger http://www.kroger.com/ Others The Transportation Statistics Annual Report -International Trade http://www.bts.gov/publications/transportation_statistics_annual_report/2000/ Bureau of Transportation Statistics http://www.bts.gov/





	ACE Practice Tests

	Chapter Conclusions

	Chapter Outlines

	Web Links

	Global Marketing Resources

	Internet Exercises

	Ready Notes

	Chapter Learning Objectives



	Research Center

	Careers

	Case Studies

	Term Papers