Global Marketing Strategies, 6e - Global Marketing Resources

Textbook Site for:

Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom


	Global Marketing Resources Chapter 14: Developing New Products for Global Markets Business Promotion http://www.business.com/search/rslt_default.asp?query=promoting+trade+internationally PPD Net -Product Design and Development http://www.pddnet.com/ Acorn Product Development http://www.acornpd.com/ American National Standards Institute (ANSI) http://www.ansi.org/ Underwriters Laboratories Inc. http://www.ul.com/





	ACE Practice Tests

	Chapter Conclusions

	Chapter Outlines

	Web Links

	Global Marketing Resources

	Internet Exercises

	Ready Notes

	Chapter Learning Objectives



	Research Center

	Careers

	Case Studies

	Term Papers