Global Marketing Strategies, 6e - Global Marketing Resources

Textbook Site for:

Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom


	Global Marketing Resources Chapter 13: Global Product and Service Strategies Transportation Country Information on IMF http://www.imf.org/external/country/index.htm Serra International Inc.-The Import Export Directory http://www.serraintl.com/morelink.html#shipping Somerset PowerPC design center http://www.eetimes.com/news/98/1012news/powerpc.html GM Innovations and Services http://www.gm.com/flash_homepage/ Boeing Products & Services http://www.boeing.com/flash.html





	ACE Practice Tests

	Chapter Conclusions

	Chapter Outlines

	Web Links

	Global Marketing Resources

	Internet Exercises

	Ready Notes

	Chapter Learning Objectives



	Research Center

	Careers

	Case Studies

	Term Papers