Global Marketing Strategies, 6e - Global Marketing Resources

Textbook Site for:

Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom


	Global Marketing Resources Chapter 11: Global Communications Strategies Trade Events http://www.export.gov/ International Events http://www.ita.doc.gov/td/ocg/index.htm Client's Global Account http://www.meff.com/ing/indexi.htm Global Edge International Business Resources http://globaledge.msu.edu/ International Trade Shows in Germany http://www.rivergate.de/ Sales and Marketing Executives-International http://www.smei.org





	ACE Practice Tests

	Chapter Conclusions

	Chapter Outlines

	Web Links

	Global Marketing Resources

	Internet Exercises

	Ready Notes

	Chapter Learning Objectives



	Research Center

	Careers

	Case Studies

	Term Papers