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Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Global Marketing Resources
Chapter 11: Global Communications Strategies

Trade Events
http://www.export.gov/

International Events
http://www.ita.doc.gov/td/ocg/index.htm

Client's Global Account
http://www.meff.com/ing/indexi.htm

Global Edge International Business Resources
http://globaledge.msu.edu/

International Trade Shows in Germany
http://www.rivergate.de/

Sales and Marketing Executives-International
http://www.smei.org



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