Global Marketing Strategies, 6e - Global Marketing Resources

Textbook Site for:

Global Marketing Strategies , Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom


	Global Marketing Resources Chapter 7: Developing a Global Mindset UNESCO Statistics on Education, Culture & Communications http://portal.unesco.org/uis/ev.php?URL_ID=2867&URL_DO=DO_TOPIC&URL_SECTION-201 United Nations Databases http://www.un.org/databases/index.html Internet international Business Exchange http://www.imex.com Globalization Issues http://globalization.about.com Globalization Limited http://globalization.com/





	ACE Practice Tests

	Chapter Conclusions

	Chapter Outlines

	Web Links

	Global Marketing Resources

	Internet Exercises

	Ready Notes

	Chapter Learning Objectives



	Research Center

	Careers

	Case Studies

	Term Papers