InstructorsStudentsReviewersAuthorsBooksellers Contact Us
image
  DisciplineHome
 TextbookHome
 
 
 
 
 
 
 
 
 
 
 
 
 
 Bookstore
Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 15: Managing Global Distribution Channels


The Structure of the Global Distribution System

Developing a Global Distribution Strategy

Factors Influencing the Selection of Channel Members

Locating and Selecting Global Channel Partners

Managing Global Distribution

Gaining Access to Distribution Channels

Global Supply Chain Management

Trends in Global Distribution



BORDER=0
Site Map | Partners | Press Releases | Company Home | Contact Us
Copyright Houghton Mifflin Company. All Rights Reserved.
Terms and Conditions of Use, Privacy Statement, and Trademark Information
BORDER="0"