InstructorsStudentsReviewersAuthorsBooksellers Contact Us
image
  DisciplineHome
 TextbookHome
 
ACE Practice Tests
 
Chapter Conclusions
 
Chapter Outlines
 
Web Links
 
Global Marketing Resources
 
Internet Exercises
 
Ready Notes
 
Chapter Learning Objectives
 
 
Research Center
 
Careers
 
Case Studies
 
Term Papers
 Bookstore
Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 12: Managing Global Advertising


Challenges in Global Advertising

Selecting an Advertising Theme

Global Media Strategy

Organizing the Global Advertising Effort

Generic Global Advertising Strategies



BORDER=0
Site Map | Partners | Press Releases | Company Home | Contact Us
Copyright Houghton Mifflin Company. All Rights Reserved.
Terms and Conditions of Use, Privacy Statement, and Trademark Information
BORDER="0"