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Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 10: Pricing for Global Markets


Company Internal Factors

Market Factors Affecting Pricing

Environmental Factors Affecting Price

Managerial Issues in Global Pricing

Managing Export Price Escalation

Financing Global Marketing Transactions

Customer-Arranged versus Supplier-Arranged Financing

Sources of Financing



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