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Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 9: Global Market Entry Strategies


Exporting as an Entry Strategy

Local Production as an Entry Strategy

Ownership Strategies

Preparing an Entry Strategy Analysis

Entry Strategy Configuration

Exit Strategies

Reentry Strategies



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