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Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 8: Global Marketing Strategies


Patterns of Globalizing Marketing Operations

Pathways to Global Expansion

Domestic Marketing Strategies

Geographic Market Choices

Identifying Generic Global Marketing Strategies

Competitive Global Marketing Strategies



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