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Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 5: Global Markets and Buyers


Screening Global Marketing Opportunities

Techniques of Making Market Selection Decisions

Grouping Global Markets

Growth of Formal Market Groups

Global Buyers

The Consumer Market

Business Markets

Government Markets



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