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Textbook Site for:
Global Marketing Strategies, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Outlines
Chapter 4: Political and Legal Forces


Host Country Political Forces

Host Government Actions

Home Country Political Forces

Sudden Changes in the Political Climate

Political Risk Assessment

Risk Reduction Strategies

International and Global Legal Forces



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