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Textbook Site for:
Global Marketing Strategies
, Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom
Chapter Learning Objectives
Chapter 1:
Introduction to Global Marketing
Chapter 2:
The Global Economy
Chapter 3:
Cultural and Social Forces
Chapter 4:
Political and Legal Forces
Chapter 5:
Global Markets and Buyers
Chapter 6:
Global Marketing Research
Chapter 7:
Developing a Global Mindset
Chapter 8:
Global Marketing Strategies
Chapter 9:
Global Market Entry Strategies
Chapter 10:
Pricing for Global Markets
Chapter 11:
Global Communications Strategies
Chapter 12:
Managing Global Advertising
Chapter 13:
Global Product and Service Strategies
Chapter 14:
Developing New Products for Global Markets
Chapter 15:
Managing Global Distribution Channels
Chapter 16:
Organizing for Global Marketing
Chapter 17:
Planning and Controlling Global Marketing
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