After reading this chapter, students should be able to:
- Discuss the functions provided by the various home-market and foreign-channel members.
- Discuss the various types of distribution-channel decisions that are required
of a global marketer.
- Discuss the different factors that are important in the selection of distribution partners, and name steps needed to ensure
effective distribution.
- Explain the various alternatives firms have in gaining access to markets
with fragmented or "locked-up" channels of distribution.
- Explain the different tasks involved in global supply-chain management.
- Discuss the global trends in distribution systems.
