After reading this chapter, students should be able to:
- Discuss how company policies and other internal factors affect international pricing policies.
- Discuss the various market factors that need to be considered in setting
prices in global markets.
- List the environmental factors that affect global pricing decisions and explain how each of these factors influence pricing
policies.
- Discuss managerial issues in global pricing such as transfer pricing, gray
markets, and counter trade.
- Discuss the various sources of financing and the different types of financial
risks in marketing globally.
