After reading this chapter, students should be able to:
- Discuss how political and legal forces impact global marketing operations.
- Discuss host country political and legal forces that impact business operations
there.
- Discuss home country government actions and pressure groups that influence
international operations of a company.
- Explain the need for, and methods of conducting, a political risk assessment
in a country of interest.
- Discuss specific strategies that could be used by a firm to reduce political and legal risk of doing business internationally.
- Discuss international and global legal forces that influence global operations
of companies.
