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|  |  | | |  |  |  | Global Marketing Strategies
Sixth Edition
Jean-Pierre Jeannet, Babson College and International Institute for Management Development, Switzerland
H. David Hennessey, Babson College and Ashridge Management College, United Kingdom

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 | Take these tests either as a preview or after you've studied and get immediate feedback with answers.
| | Access links to global marketing resources.
| |  |  | Complete Internet Exercises that complement each chapter.
| Print PowerPoint Slides as Ready Notes for in-class note taking.
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