I. Overview

II. Increasing Profitability Through Global Expansion

1. Location Economies
   1. Some Caveats
2. The Experience Curve
3. Transferring Distinctive Competencies
4. Leveraging the Skills of Global Subsidiaries

III. Pressures for Cost Reductions and Local Responsiveness

1. Pressures for Cost Reductions
2. Pressures for Local Responsiveness
   1. Differences in Customer Tastes and Preferences
   2. Differences in Infrastructure and Traditional Practices
   3. Differences in Distribution Channels
   4. Host Government Demands

IV. Choosing a Global Strategy

1. International Strategy
2. Multidomestic Strategy
3. Global Strategy
4. Transnational Strategy

V. Basic Entry Decisions

1. Which Overseas Markets to Enter
2. Timing of Entry
3. Scaling of Entry and Strategic Commitments

VI. The Choice of Entry Mode

1. Exporting
2. Licensing
3. Franchising
4. Joint Ventures
5. Wholly Owned Subsidiaries
6. Choosing Among Entry Modes
   1. Distinctive Competencies and Entry Mode
   2. Pressures for Cost Reduction and Entry Mode

VII. Global Strategic Alliances

1. Advantages of Strategic Alliances
2. Disadvantages of Strategic Alliances

VIII. Making Strategic Alliances Work

1. Partner Selection
2. Alliance Structure
3. Managing the Alliance