I. Overview

II. Strategies in Fragmented Industries

1. Chaining
2. Franchising
3. Horizontal Merger
4. Using IT and the Internet

III. Strategies in Embryonic and Growth Industries

1. The Changing Nature of Market Demand
2. Strategic Implications: Crossing the Chasm
3. Strategic Implications of Market Growth Rates
   1. Factors Affecting Market Growth Rates
   2. Strategic Implications of Differences in Growth Rates

IV. Strategy in Mature Industries

1. Strategies to Deter Entry: Product Proliferation, Pricing Games, and Maintaining Excess Capacity
   1. Product Proliferation
   2. Pricing Games
   3. Maintaining Excess Capacity
2. Strategies to Manage Rivalry
   1. Price Signaling
   2. Price Leadership
   3. Nonprice Competition
   4. Market Penetration
   5. Product Development
   6. Market Development
   7. Product Proliferation
   8. Capacity Control
   9. Factors Causing Excess Capacity
   10. Choosing a Capacity-Control Strategy
3. Supply and Distribution Strategy

V. Strategies in Declining Industries

1. The Severity of Decline
2. Choosing a Strategy
   1. Leadership Strategy
   2. Niche Strategy
   3. Harvest Strategy
   4. Divestment Strategy