Use these links to learn more about the companies highlighted in the cases.

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1. Vail Resorts, Inc
Grand Teton Lodge Co. ; Aspen Ski Co.; Intrawest; Whistler-Blackcomb; Seibert and Eaton; Gillett; Norwegian Cruise Line; United Airlines; Ralcorp; Breckenridge and Keystone; Vail Resorts; Blue Ski Basin; Beaver Creek; Hyatt Regency; Vilar Performance Arts Centers; Ritz-Carlton Hotel; Denver International Airport; Greyhound Bus; Rocky Mountain Express; Disney; Harrahs Entertainment; Princess Cruises Lines; NFL; Squaw Valley; Telluride Golf & Ski; Park City; Snow Bird; Apollo Investors; River Ranch; Bachelor Gulch; Heavenly Resorts
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2. Adrenaline Air Sports: Where the Speed Limit Is 120 Miles Per Hours…Or More
Air Adventures; United States Parachute Association; Adrenaline Air Sports; Smith Mountain Lake Airport; Navy Credit Union; ebay; Luna Innovations; Verizon; Yellow Pages; Virginia Tech Airport; Skydive Orange; Skydive Suffolk; Skydive Virginia
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3. General Aviation: an Industry Note
Federal Aviation Administration; Cornell University; California DOT; National Transportation Safety Board; Aircraft Owners and Pilots Association; Meigs Field; Los Angeles Airport
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4. Redlands Municipal Airport
U.S. Army Air Corps; Coyote Aviation; Coffman Associates, INC; Mission Aviation Fellowship; Mercy Medical Airlift; M.I. Air Corp
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5. Perdue Farms Inc.: Responding to Twenty-First Century Challenges
Swift and Company; Babson College Academy; Carroll's Foods; Purvis Farms; Shenandoah Valley Poultry Company; Wake Forest University; University Of Massachusetts at Dartmouth; Forbes; North Carolina's Occupational Safety and Health Administration; EPA; AgriRecycel Inc; Sam's Club; Royal Ahold; FDA; National Academy of Science; Hudson's Food Poultry
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6. Wizards of the Coast 1990-2001
Boeing; University of Pennsylvania; University of Washington Business School; Toy Manufactures of America; The Game Manufactures Association; ToysRUs; Target; ESPN; MCI Telecommunication; TSR INC; Westend Games; Niketown; Planet Hollywood; Nintendo; Pokemon; Hasbro; Warner; Major League Baseball Association; The Game Keeper Inc.
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7. Napster
Northeastern University; Recording Industry Association of America; International Federation of the Phonographic Industry; Sony; Universal Music Group; Vivendi; EMI; Warner Music Group; AOL Time Warner; Bertelsmann Music Group; United States Federal Trade Commission; Amazon.com; Wal-Mart; MP3.com; Diamond Multimedia; Universal Music Group; U.S. District Court; Carnegie Mello; Business Week; Wilson, Sonsini, Goodrich, & Rosati; Firefly; Angel Investors'; Oregon State University; Florida State University; New York State University; MIT; Harvard; CNN; MTV; Virgin; Gnutella; FreeNet
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8. AtomFilms
Shockwave; Disney; Viacom Inc.; Sony; Fox Entertainment Group; Time Warner; Universal Studios; Paramount; Warner Bros.; Miramax; Turner Entertainment; New Line Cinema; Nielsen Media Research, Inc.; CBS; ABC; NBC; ESPN; CNN; HBO; TBS SuperStation; Comedy Central; USA Network; Blockbuster Inc.; European Laboratory for Particle Physics; Imagine Entertainment; DreamWorks; POP.com; Media Metrix; Entertaindom.com; Real Networks; Air Canada; Go Network; USA Today; University of Southern California; Aardman Animations; Intel; Century Theatres; Volkswagen; Reelshort; Showtime; Citysearch.com; Jupiter Communications; Arizona Jeans; Sprite; Levi Strauss; Hughes Network Systems; Toshiba; Microsoft; Napster; Recording Industry Association of America; Flycode; ActiveSky; Schibsted Telecom; Macromedia
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9. ZOOTS-The Cleaner Cleaner
Harvard Business School; Cornell University; General Foods; Staples; PetsMart; Cornerstone Brands; City Of Hope; Home Depot; ToysRUs; Limited Liability Company; International Fabric Institute; Johnson Service Group PLC; Dryclean USA; Anton's Cleaners; Goodwill Industries; Kabloom; The Cleaners Options; Charlesbank Capital Partners; Chase Venture Capital; Weston Presidio Partners; Dorset Capital
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10. Nike Sweatshops and Business Ethics
University of Oregon; Global Exchange; CBS; Reebok; Levi Strauss; Ernst & Young; PricewaterhouseCooper; New York Times; MIT; University of California; University of Michigan; University of Washington
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11. WestJet Looks East
Onex Corporation; Air Canada; Southwest Airlines; AMR Corp.; Federal Transportation Department; American Airlines; Greyhound; Laidlaw Inc.; CanJet; IMP Group Ltd.; Virgin Express; Continental Airlines; easyJet; Ryanair; Delta Express; United Shuttle; MetroJet; British Airways
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12. Avon Products Inc.; The Personal-Care Industry
JC Penney; Food and Drug Administration; Department Of Transportation; Federal Trade Commission; Mary Kay; L'Oreal; Macy's; Bloomingdales; Wal-Mart; Kmart; Target; Sephora; Olay; Neutrogena; Procter & Gamble; Johnson & Johnson; Colgate-Palmolive; Revlon; Bristol-Myers Squibb; Environmental Protection Agency; Hoovers Online Network; Lancome; Maybelline; Redken; Helena Rubinstein; Vichy; Giorgio Armani; Ralph Lauren; Soft Sheen; Christian Dior; Elizabeth Arden; Hard Candy; Lorac; Polo Sport; Nautica; Vidal Sassoon; Pantene; Cover Girl; Anna Sui; Benetton; CVS; Rite Aid; Jane Cosmetics
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13. The Body Shop International: U.S. Operations
Volkswagon; Bath and Body Works; McDonalds; Gap; Wake Forest; Victoria's Secret; Fredericks; Banana Republic; Crabtree and Evelyn; H2O Plus; Garden Botanika; Limited; Aveda; Marshall Field's; Macy's; Dillards Department Stores; Federated Department; Time; Newsweek; Green Peace; Amnesty International; Friends of the Earth; Business Ethics
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14. JP Morgan Chase & Co.: The Credit Card Segment of the Financial Services Industry American Airlines; Bank Of America; Wal-Mart; Continental Airlines; British Airways; ToysRUs; Verizon; U.S. Army Air Corps; American Express; Providian; Shell; Citybank; National Association of the Chief of Police; Department of Justice; Bank of New York; First Union; AT & T
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15. Toyota: The Evolution of the Toyota Production System
Daimler Chrysler; Lexus; Nissan; Ford; General Motor; New United Motor Manufacturing, Inc.; Coca-Cola; Microsoft; Oracal
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16. Nucor in 2001
Bear Stearns; Vulcraft; New Yorker; NBC; South Magazine; Florida Steel; HRMagazine; U.S. Steel; Harvard Business School; Oregon Steel Mills; Clark University; Yamato Kogyo, Ltd.; Bethlehem Steel; Brazil's Companhia Siderurgica National; U.S. Commerce Department; British Steel; Krupp; USINOR; Metal Center News; Business Week; Steel Times International; Wall Street Journal; American Iron and Steel Institute; Pittsburg Business Times; Birmingham Steel; Sonoco; AK Steel Holding Corp; LTV Corp.; Aceralia Corp.; NKK Corp.; Kawasaki Steel Co; Sumitomo Corp.; National Gypsum Company; Brown University; University of Pennsylvania; B.F. Goodrich Co.; University of Toledo; John Hopkins University
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17. Digital Devices: Current and Future Market Opportunities
Microsoft; IBM; Nortel Networks; DoCoMo; Xerox's Palo Alto Research Center; Palm; Handspring; Nokia; IDC; Nintendo; Sony; Sega; Enron; Blockbuster; SBC Communication; Psion/Symbian; U.S.Robotics; 3com; Oracle; Hewlett Packard; Compaq; Hitatchi; Samsung; AT&T; Motorola; Ericsson
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18. Treo: Handspring's Last Stand
Samsung; Motorola; Ericsson; U.S.Robotics; Nokia; Palm; 3com; Best Buy; Staples; CompUSA; Neomar; Visor; APE Telecom; Qualcomm; Kyocera; Acer; Handera; Sony; Symbol; GRiD Systems Corporation; Cornell University; Harvard Graduate School of Business Administration
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19. The Home Video Game Industry: From Pong to X-Box
University Of Utah; Ampex; MIT; Apple Computer; Pixar; Hewlett Packard; Magnavox; National Semiconductor; RCA; Coleco; Warner Communications; Nintendo; MMC; Miyamoto's; Konami's; Minoru; Sony; Department of Justice; Sega; Acclaim Entertainment; Electronic Arts; AT&T; Kleiner Perkins; Saturn; Matsushita; Namco; Nvidia; Microsoft

20. Microsoft Windows Versus Linux
AT&T; GNU; UNIX; Motorola; Silicon Graphics; Sun; NASA; General Electric; UPS; NASDAQ; IRS; Red Hat; Caldera; IDC; IBM; Compaq; Dell; Fujitsu; Hitachi; Hewlett Packard; Computer Associates; Unicenter TNG
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21. IBM Global Services: The Professional Computer Services Industry
Hoovers; Integrated Systems Solution Corporation; U.S. Commerce Department; Automatic Data Processing Inc.; Oracle; Digital Equipment Corporation; NASA; NATO; PriceWaterhouse Coopers; Arthur Anderson and Anderson; CSTaR; IPO; WebMethods; SeeBeyond; SAP America; Vincam; Hewlett Packard; UNIX; IBM; Sun Microsystems; CISCO; The Project Management Institute
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22. SAP and the Evolving Web Software ERP Market IBM; Nestle; Accenture; Cap Gemini; PeopleSoft; Home Depot; Oracle; Microsoft; Baan; Marcum; Siebel Systems; Sun Microsystems; Computer Associates; Netscape; Commerce One; Ariba; Linux; New York Stock Exchange
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23. Iridium: Communication for the New Millennium
Motorola; Sprint; Wall Street Journal; SudAmerica; Middle East Corporation; Iridium India Telecom; SK Telecom of Korea; Thai Satellite Telecom Company; Pacific Asia Communications Ltd. of Taiwan; Kyocera; China Aerospace; Lockheed Martin Corporation; Globalstar; ICO; Teledesic; Hughes Space and Communications International Inc.; Mitsubishi; NEC; Samsung; Nera; Veba; RWE; Bell Canada; Korea Mobile Telecom; Nippon Iridium; UCOM; TRW; Swisscom; Sonera; Singapore Telecom; T-Mobile; Telkom SA; AT&T; Loral Space Systems; Qualcomm; Alcatel; Vodafone Airtouch; Alenia; China Telecom; DACOM; General Electrics; France Telecom; Daimler Chrysler; Aerospace; Hyundai; Boeing
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24. A hundred-Year War: Coke vs. Pepsi, 1890s-1990s
Dr. Pepper; Seven Up; Cadbury Schweppes; Royal Crown; Shasta; Faygo; Cott Corporation; Wal-mart; Sams Club; Safeway; Pizza Hut; Taco Bell; Kentucky Fried Chicken; Wendys; Burger King; Frito-Lay; American National Can, Crown & Seal, and Reynolds Metals; Nutrasweet Company; Minute Maid; Duncan Foods; Belmont Springs; Philip Morris; A&W Brands; Federal Trade Commission; Grand Metropolitan's Bottling Operations; General Cinema; American Beverage Corporation; Clearly Canadian; Snapple; Mitsubishi; Mitsui; Kirin; Kikkoman
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25. WalMart Stores, Inc.: Strategies for Dominance in the New Millennium
Sams Club; Sears Roebuck, & Co.; The McLane Company, Inc.; Financial World; University of Missouri; University of the Ozarks; University of Arkansas; A.G. Edwards; J.C.Penney; U.S. Army; Butler Brothers; Kmart; Dean Witter Financial Services; Discover Card; Coldwell Banker Real Estate; Toys R Us; Pier1Imports; Oshmans; May Department Stores Company; Home Depot; Burlington Coat Factory; Bass Shoes; T.J.Maxx; Marshalls; Loehmanns; Clothestime; Kids Mart; Silk Greenhouse; Office Club; Limited; Limited Express; Victoria's Secret; Banana Republic; Wall Street Journal; Target; Pamida; Value City; Ames Department Stores; Farris Fashion, Inc.; Flanders Industries, Inc.; Magic Chef; USA Today; Gitano Group, Inc.; Roadmaster Corporation; McDonalds; Coca-Cola; Disney
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26. Wal-mart's Mexican Adventure
Sams Club, Proctor & Gamble; NAFTA, Sony, Kmart
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27. Kmart Corporation: Seeking Customer Acceptance and Preference
Wal-mart; Target; CVS; S.S. Kresge; E.J. Korvette; W.T. Grant; Atlantic Mills; May Department Stores Company; Ames Department Stores; Home Depot; Toys R Us; Sears Roebuck & Co.; Allstate Corporation; Hechinger Company; Rite Aid; Waldenbooks; The Borders Group, Inc.; The Bruno's Inc.; Makro, Inc.; Pace Membership Warehouse, Inc.; Payless Drug Stores; The Sports Authority; Hudson's Bay Company; Proctor & Gamble; Rubbermaid; Kodak; Martha Stewart; Betty Crocker; General Mills; OfficeMax; Jewels Companies, Inc.; SOFTBANK Venture Capital
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28. Tosco and the New Millennium
The Oil Shale Corporation; Atlantic Richfield Corporation; Exxon; Phillip Brothers Inc.; Salomon Brothers Inc.; British Petroleum; Circle K Corporation; Hoover Online; Paine Webber; Union Carbide Corporation; Mobil; Equilon Enterprises LLC; Associate Press; Avon Refinery Complex; Chevron; Irish National Petroleum Corporation Limited; Sun Oil Company; Ultramar Diamond Shamrock; Valero Energy Corporation; Federal Trade Commission; Carquinez Straits; 7-Eleven Incorporated; Citgo Gasoline Refining; Wal-Mart; Marathon Ashland Petroleum; USX Corporation; Shell Oil Company; Texaco Incorporated; Motiva; Star Enterprise; C-Store; Kampgrounds of America; Kuwait National Petroleum Company
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29. The Evolution of the Air Express Industry 1973-2002
Federal Express Company; United Parcel Service (UPS); Flying Tiger; Air Cargo Incorporated; U.S. Postal Service; Seaboard World Airlines; Emery Air Freight; Airborne Express; Midwest Charter Express; Purolator Courier; Gelco; Xerox; Mayflower Company; Consolidated Freightways; QVC; Williams-Sonoma; Business Logistic Services; Lufthansa; Japan Airlines; Mitsui; Tonami Transportation Co.; Deutsche Post
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30. Airborne Express in 2002
United Parcel Service (UPS); U.S. Postal Service; Consolidated Freightways; Midwest Charter Express; DHL Airways; Boeing; Federal Express; Advanced Logistics Services Corp. (ALS); Data Products Corp.; Los Angeles International Airport; Mitsui; Flying Tiger; Tonami Transportation Co.; Germany's Deutsche Post
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31. Blockbuster in 2002
Waste Management Corporation; Ace Partnership; Acme Disposal; Atlas Refuse Service; McDonalds; Pepsi; Amtech Corporation; Dominos Pizza; Erol's Inc.; HBO; West Coast Video; Kroger; Winn Dixie; Bell Atlantic Corporation; Time Warner; NBC; BAX Global; Toys R Us; Cityvision PLC; Walt Disney; Chartbusters; Sound Warehouse; Music Plus; Florida State University; Penn State; Sam Goody; Wal-mart; Tower Records; Hollywood Video; Viacom; Paramount Studios; Taco Bell; Sony; MGM; Citybank; Directv; Universal Studios; 20th Century Fox; Real Networks; Microsoft Media Player
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32. Video Concepts, Inc.
Blockbuster Inc.; Nintendo
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33. AOL Time Warner: Creating a Colossus
CNN; TNT; HBO; AT&T; Yahoo.com; MCI; Netscape; Microsoft's MSN Network; Prodigy; CompuServe; Tel-Save; MTV; CBS; Directv; TCI; Cinemax; Turner Broadcasting; Court TV; Cartoon Network; Comedy Central; Warner Brothers; New Line Cinema; Castle Rock; WB Television Network; AT&T Broadband; Compaq; General Electric; Honeywell; Comcast; Federal Trade Commission; Federal Communication Commission; Wall Street
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34. The Viacom Empire
CBS; HBO; Showtime; NBC; ABC; Federal Communication Commission; Nickelodeon; MTV; Paramount; VH-1; National Amusements; Columbia; Cablevision Systems Corp.; Lifetime; Universal; Cinemax; Madison Square Garden; QVS Network Inc.; Blockbuster; Disney; AOL Time Warner; Fox; UPN; News Corp.; Wal-Mart; Hollywood Video; Proctor and Gamble; Monster.com; Infinity Radio Broadcasting; BET; IBM; New York Times; Comedy Central; Famous Music Publishing
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35. Monsanto (A): Building a Life Science Company
OPEC; Solutia; American Home Products; Proctor and Gamble; Genentech; University Of California; National Academy of Science; Washington University; Oxford University; California Institute of Technology; Environmental Protection Agency; Glyphosate; Cornell University; National Institutes of Health; Du Pont; DeKalb Genetics; Cargill Ciba Seeds; Asgrow; Corn States International; Novartis; Delta Pine & Land; Coke; Pepsi; Zeneca; Pfizer
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36. Monsanto (B): Merger and Rebirth
American Home Products; Searle's; United Nations; Gerber; Archer Daniels Mills
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37. Eli Lilly & Company: The Global Pharmaceutical Industry
Sepracor Inc.; Federal Trade Commission; Food and Drug Administration; Merck; Pfizer; Novo Nordisk; Smithkline Beecham; World Health Organization; Hoover Online; World Trade Organization; International Federation of Pharmaceutical Manufactures Association; European Medicines Evaluations Agency; International Conference of Harmonization; Marion; Bristol-Myers; Squibb; Pharmacia; Hoechst; Sanofi; Zeneca; Astra; Elizabeth Arden; Sphinx Pharmaceutical; Warner-Lambert; Forest Laboratories; Takeda Chemical Industries; Ltd.
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38. Kikkoman Corporation in the Mid 1990s: Market Maturity, Diversification, and Globalization
JFC International; Tokyo Food Processing; Hapi Products; Del Monte; Leslie Salt Company; U.S. Marines; Farm Bureau; Milwaukee School of Engineering; Lachoy;
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39. CenturyTel in a Bear Hug
Oak Ridge Telephone Company; Verizon; AT&T; Wal-Mart; MCI; Sprint; Federal Trade Commission; Federal Aviation Administration; AOL; Vodafone; Capital Research and Management Company; Aliant Communications Inc.; Southern Data Systems; Bell Atlantic; GTE Corporation; Victory Capital Management
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40. Whirlpool Corporation's Global Strategy
Electrolux; General Electric; Maytag; Sears; Kitchen Aid; Kenmore; Bosch-Siemens; CIBC Oppenheimer
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41. "You Push the Button, We Do the Rest": From Silver Halide to Infoimaging at Eastman Kodak
Fuji Photo Film Co.; Polaroid; Qualex Inc.; Duracell; Walt Disney Company; IBM; Canon; Apple; Sun; Atex Inc.; Diconix Inc.; Mitsubishi; Sayett; Cetus Corporation; Philips; Bayer; Eastman Chemical Company; Imperial Chemical Industries PLC; Xerox; Sterling Drugs; Wal-Mart; America Online (AOL); Hewlett-Packard; Sony; K-Mart
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42. Restructuring Exide
Wal-Mart; Motorola; Nokia; AT&T; Telecom; Lucent; K-Mart; Sears; Ford; Volvo; Toyota; Daimler Chrysler; Mack Trucks; Kroger; NAPA Distribution Center; Les Schwab
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43. First Greyhound, Then Greyhound Dial, Then Dial: What Will Happen in 2002?
Dial; Motor Coach Industries; Boothe Leasing Company; Freeport Flight Services; Ford; Dulles Airport; Gray Line New York Tours Corporation; Armour & Co.; Verex; Appian Way; Harvard Business School; Amalgamated Transit Union; Purex; Glacier National Park; Proctor and Gamble; Disney; Colgate-Palmolive; Unilever; Breck; Sarah Michaels; Kroger; Wal-Mart; Hasbro; Campbell Soup; Baum; Quaker State
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