Chapter 1: Small Business: An Overview
Chapter 2: Small Business Management, Entrepreneurship, and Ownership
Chapter 3: Social Responsibility, Ethics, and Strategic Planning
Chapter 4: The Business Plan
Chapter 5: Franchising
Chapter 6: Taking Over an Existing Business
Chapter 7: Starting a New Business
Chapter 8: Accounting Records and Financial Statements
Chapter 9: Small Business Finance
Chapter 10: The Legal Environment
Chapter 11: Marketing for Competitive Advantage
Chapter 12: Small Business Marketing: Product
Chapter 13: Small Business Marketing: Place
Chapter 14: Small Business Marketing: Price and Promotion
Chapter 15: International Small Business
Chapter 16: Professional Small Business Management
Chapter 17: Human Resource Management
Chapter 18: Operations Management