Access the Web sites of two entrepreneurial firms, Stillking [http://www.stillking.com/] and Auntie Anne's Pretzels [http://www.auntieannes.com/]. Then answer the following questions:

1. In what industry is each company? Is each industry one in which small firms tend to excel based on what your text indicated?
   
   
2. What form of ownership appears to be used by each company? What form of financing?
   
   

Internet Exercise
Whole Foods Market, a natural foods grocer, is one of the entrepreneurial firms highlighted in Chapter 10. View the Whole Foods [http://www.wholefoodsmarket.com/] Web site and answer the following questions:

1. What are the activities or operations of Whole Foods? Who, then, are its competitors?
   
   
2. What are Whole Food's plans for the future? Is it continuing to be entrepreneurial?
3. Whole Foods provides an example of one way in which a smaller, entrepreneurial firm can be successful by filling an unmet need in a market (such as the grocery industry) that is dominated by large, national chains. In this case, Whole Foods sold natural and organic foods that supermarket chains were not offering to consumers. Can you think of other unfilled consumer needs that provide opportunities for entrepreneurs? List at least three examples.

Explore Further
Whole Foods is competing against national supermarket chains, which include mega-brands Kroger's [http://www.kroger.com/], Albertson's [http://www.albertsons.com/], and Safeway [http://www.safeway.com/] (although Wal-Mart now sells more groceries than any of these "pure" grocery stores). Visit the Web site of one of these supermarkets and compare them with Whole Foods. What are the differences? Consider organization culture, product mix, store operations, and so on.