Planning and Organizational Goals

Organizational Goals
Purposes of Goals
Kinds of Goals
Kinds of Plans

The Nature of Strategic Management

The Components of Strategy
Types of Strategic Alternatives

Using SWOT Analysis to Formulate Strategy

Evaluating an Organization's Strengths
Evaluating an Organization's Weaknesses
Evaluating an Organization's Opportunities and Threats

Formulating Business-Level Strategies

Porter's Generic Strategies
Strategies Based on the Product Life Cycle

Formulating Corporate-Level Strategies

Single-Product Strategy
Related Diversification
Unrelated Diversification
Managing Diversification

Tactical Planning

Developing Tactical Plans
Executing Tactical Plans

Operational Planning

Single-Use Plans
Standing Plans
Contingency Planning