 |
| | | | |
Introduction to Business
Julian E. Gaspar, International Business
et al.
| | |
| |
Learning Objectives
Chapter 10: Developing the Promotion and Distribution Mixes
- Explain the concept of integrated marketing promotion.
- List ways to improve the effectiveness of trade shows.
- Discuss the sales force's main responsibilities.
- Discuss the ways in which sales personnel can conduct themselves ethically.
- Distinguish between the channels of distribution for consumer products and for industrial products.
- Describe and give the advantages of using nonstore retailers in channels of distribution.
- Explain the difference between materials management and physical distribution.
- Compare the advantages and disadvantages of the five modes of transportation.
| |
| |
|
|
|
