1. Notice to what extent Sony is dependent on advertising to generate revenues. Can you determine the percentage of revenues Sony devotes to advertising?
   
   
2. How reliant on sales promotion is Sony? What kind of sales promotion options does it appear to emphasize?
   
   
3. What kinds of channels of distribution are employed? What kinds of wholesalers does Sony use? Or, are its products distributed directly to retail stores? What types of retail stores carry Sony's products?
   
4. How important is logistics to Sony? Can you determine if Sony uses its own warehouses or public warehouses, or does it try to avoid having to carry inventory by moving product directly to retailers? Can you determine what percentage of Sonys revenues are accounted for by its logistics activities?