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Introduction to Business
Julian E. Gaspar, International Business
et al.
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Web Assignments
Chapter 5:
Managing and Organizing Business
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Go to the website
of the Goldman Sachs Group investment bank, www.gs.com, and find the section on careers. Within the careers section
go to the business divisions section and then find the section that lists
Goldman Sachss 14 business principles. What are Goldman Sachss
key business principles? Write a one- to two-page paper analyzing the comments
made by the companys CEO, Henry M. Paulson, in the introductory vignette
of the chapter in the context of these company business principles. Specifically
discuss the extent to which Mr. Paulsons comments jibe with the companys
stated principles.
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The Kraft Foods Incorporation, www.kraft.com, formerly
had a very unusual top management structure, one held by less than 1 percent
of public companies in the United States. Go to the Kraft websites
2003 prior news release section and to its December 16, 2003 news release
discussing management changes. What was so unique about Krafts former
management structure? Write a one-page analysis of why you think this management
structure failed. Also, discuss the types of organizations or situations where
you think such a management structure might operate more successfully.
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The Coca-Cola Company
is one of the worlds most well-known companies, with arguably the worlds
most famous brand. Look up the companys website, www.coca-cola.com. Look for choices to find the companys beliefs and then
the Coca-Cola promise, which is the companys mission statement stating
why it exists. Write a one-page paper setting forth Coca-Cola Companys
mission statement and analyzing (drawing on the plethora of other information
on this website) whether you think the company is currently fulfilling its
mission.
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