Instructors Students ReviewersAuthors Booksellers   Contact Us
image
  DisciplineHome
  TextbookHome
 
 
 
 
 
 
 
  ResourceHome
 
 
 
 
  Bookstore
Textbook Site for:
Introduction to Business
Julian E. Gaspar, International Business
et al.
Web Assignments
Chapter 1: What Is Business?

  1. Visit McDonalds website www.mcdonalds.com, surf that website and go to some of the companys country sites and study their menus. What can you say about McDonalds menus in foreign countries? Pick a particular non-U.S. and non-European country where McDonalds does business and explain that countrys menu.

  2. Visit Coca-Colas home page www.cocacola.com, select a foreign brand product Coca-Cola has acquired, and write a one-page (double-spaced) report on that product. Did you know that Coca-Cola owns and sells many foreign brands that you have never heard of in the United States?

  3. The Economic Report of the President, which is an annual report on the state of the U.S. economy, is prepared by the Presidents Council of Economic Advisors and delivered by the President to the U.S. Congress. It is an extremely important document with a lot of facts and figures. Thanks to the Internet, issues of this document are now available on the web at http://www.gpoaccess.gov/eop/index.html. Pick the section that deals with the U.S. in the international economy. What are the key factors contributing to increased integration of the U.S. economy into the rest of the world?

  4. Visit Panasonics homepage, www.panasonic.com, which shows Panasonic electronic gadgets you see and use every day. Where is Panasonics corporate headquarters? Visit their corporate site and write a one-page report (double-spaced) on Panasonics corporate philosophy. What is the type of consumer most important to Panasonic?



BORDER=0
Site Map | Partners | Press Releases | Company Home | Contact Us
Copyright Houghton Mifflin Company. All Rights Reserved.
Terms and Conditions of Use, Privacy Statement, and Trademark Information
BORDER="0"