Chapter Outlines
	Learning Objectives
	ACE Practice Tests
	Glossary
	Research Center
	Careers
	Case Studies
	Term Papers

Textbook Site for:   Consumer Behavior: A Strategic Approach Henry Assael, New York University   Chapter Outlines Use these chapter outlines to help you "map" chapter content   Learning Objectives Use the learning objectives to complement each chapter of your textbook.   Glossary Use this Glossary as a reference for important key terms ACE Practice Tests Test your understanding of important key concepts with ACE Practice Tests.   Site Map | Partners | Press Releases | Company Home | Contact Us Copyright Houghton Mifflin Company. All Rights Reserved. Terms and Conditions of Use, Privacy Statement, and Trademark Information