Entire Glossary

Chapter 1: Consumer Behavior: A Managerial Perspective

Chapter 2: Complex Decision Making: Purchase and Consumption

Chapter 3: Consumer Learning, Habit, and Brand Loyalty

Chapter 4: Low-Involvement Consumer Decision Making

Chapter 5: Situational Influences in Decision Making

Chapter 6: Consumer Perceptions

Chapter 7: Consumer Information Acquisition and Processing

Chapter 8: Attitude Development and Change

Chapter 9: Demographics and Social Class

Chapter 10: Lifestyle and Personality

Chapter 11: Cultural Values

Chapter 12: Subcultural Influences and Age Cohorts

Chapter 13: Cross-Cultural and Global Influences

Chapter 14: Reference-Group Influences

Chapter 15: Household Decision Making

Chapter 16: Group Communications: Word-of-Mouth and Diffusion Processes

Chapter 17: The Marketing Communications Process

Chapter 18: Marketing Segmentation and Micromarketing

Chapter 19: Consumer Rights and Social Responsibility