Strategic Marketing Management, 2e

Textbook Site for:

Strategic Marketing Management , Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus


	General Resources Searching the web for just the right sites to help you answer a specific question or research a paper can be challenging. We’re trying to make it easier for you by providing pre-selected and categorized links to sites that are directly related to the topics you’re studying. As you use this resource center, let us know if you encounter any other sites that you think could be added to this list. General Marketing Resources Databases, Indexes & Lists Marketing Research Agencies & Consultants \| Demographic \| Psychographic Economic Data Regional Data \| International (economic, demographic & trade) Industry Data (including leading U.S. companies in each category) Finance: \| Brokerage Firms \| Commercial Banks \| Diversified Financial \| Insurance: Life & Health \| Insurance: Property & Casualty \| Savings Institutions Manufacturing: \| Aerospace \| Apparel \| Beverages \| Building Materials, Glass \| Chemicals \| Computers, Office Equipment \| Electronics, Electronic Equipment \| Food \| Forest & Paper Products \| Furniture \| Industrial, Farm Equipment \| Metal Products \| Metals \| Motor Vehicles & Parts \| Pharmaceuticals \| Rubber & Plastic Products \| Scientific, Photographic, & Control Equipment \| Soaps, Cosmetics \| Textiles \| Toys, Sporting Goods \| Transportation Equipment Services: \| Airlines \| Computer & Data Services \| Engineering, Construction \| Entertainment \| Health Care \| Hotels, Casinos, Resorts \| Mail, Package, Freight Delivery \| Mining, Crude-Oil Production \| Petroleum Refining \| Pipelines \| Publishing & Printing \| Railroads \| Telecommunications \| Temporary Help \| Truck Leasing \| Trucking \| Utilities \| Waste Management Retailing: \| Food & Drug Stores \| Food Services \| General Merchandise \| Specialty Retailers Wholesaling Product & Brand Usage Advertising & Media Information Advertising Agencies Online Government/Organizations Publications & News Ethics and Responsibility Internet Marketing/Technology Internet Resources \|\| indicates that access to some or all of the site requires free registration, fee subscription, or purchase (e.g., of reports) General Marketing Resources* \|top\| MouseTracks --NSNS Marketing Resources - resources for marketers and marketing instructors; includes electronic malls and storefronts, technical topics on setting up a Web site, a list of marketing service providers, a list of marketing lists, and virtual publishing. A Business Researcher's Interests--searchable archive of full-text papers, magazines and journals,case studies and tools, as well as other marketing and information technology resources. Databases, Indexes & Lists \|top\| American Business Information, Inc. --a database containing information about 11 million U.S. and Canadian businesses. Switchboard --searchable database of U.S. individuals and businesses. Hoover's Online --company profiles,corporate web sites, business tools and news, and job listings for more than 600 companies Fortune 500 --links to the nation's top companies, as well as a wealth of resources at Fortune Magazine. MSU-CIBER International Business Resources on the WWW --a list of business- and finance-related mailing lists. Marketing Lists on the Internet--marketing-related discussion and announcement groups on the Internet and commercial online services. Marketing Research \|top\| Agencies & Consultants \|\|Anywhere Online Market Research E-mail Directory--E-mail directory of more than 1000 "netizens" in market research or related fields. Marketing Research World --specializing in turnkey research services; publisher of Marketing Research World and Directory of Marketing Research Companies. Zarden's Market Research Direct-A-Net--market research directory and information. The Gallup Organization --thepollster. \|\|iMarket HomePage --market profiles/analysis for many industries, plus other marketing resources from Dun & Bradstreet. Demographic Government Information Sharing Project--access to government CD-ROM data, such as census, population,housing, agriculture, economics, and education resources. U.S.Census Bureau's Housing and Household Economics Division --federal source for most demographic statistics concerning housing, income and poverty. Census Bureau Statistical Briefs Georgia Institute of Technology's Graphic, Visualization, and Usability Center(GVU) --Internet user surveys and results. HERMES WWW Commercial Usage, Preferences and Attitudes Survey (done in conjunction with GVU's WWW User Survey) Psychographic Consumer Culture Home Page --scholarlysite from Goldsmiths College, University of London (UK), Department of Sociology, on consumer culture and related topics such as leisure.Includes access to a huge bibliography of consumer culture materials. iVALS --Internet psychographics; part of SRI's Values and Lifestyles (VALS) program. Economic Data \|top\| \|\|STAT-USA/Internet Site Economic, Trade, Business Information --STAT-USA produces, distributes, and assists other government agencies in producing world-class business, economic, and government information resources that U.S. businesses and the public can use to make intelligent and informed decisions. Regional Data* \|top\| The USA CityLink Project --a list of U.S., state and city Web pages; a good place to start looking for local information. International (economic, demographic & trade)\|top\| The CIA World Factbook --includesbasic information about every country. Preparing for the China Market --resources for developing business in China. Chinese Business World --informationabout Chinese business, travel, investment, culture, and people for firms considering business opportunities in China. Ecuador Economy --economic data for Ecuador, as well as links to other sites that contain economic,financial, and social statistics. National Economic and Development Authority(Philippines) --socioeconomicdata and information for the Philippines. U.S.-SaudiArabian Business Council--information on Saudi Arabia's economy, trade and investment opportunities, economic data, industrial sectors, culture, and history. Vietnam Access --information resource for international companies, investors, exporters, and importers who are interested in the Vietnam market. Industry Data (including leading U.S. companies in each category)\|top\| Finance: Brokerage Firms Council of Insurance Agents and Brokers \|Merrill Lynch \| Lehman Bros. \| Salomon Commercial Banks Citicorp \| BankAmerica \| Nations Bank Diversified FinancialLoan Mortgage Federal National Mortgage Association \|American Express \| Morgan Stanley \| Federal Home LoanMortgage Insurance: Life & Health Prudential \| Metropolitan Life \| CIGNA Insurance: Property & Casualty The American Insurance Association \| State Farm \| American International Group \| Allstate Savings Institutions H.F.Ahmanson \| Great Western Financial Corporation \| Glendale Federal Bank Manufacturing: Aerospace Quality, Engineering & Manufacturing Association \|Lockheed Martin Corporation \| Boeing Apparel American Apparel Manufacturers Association \|Levi Strauss \| VF\| Fruit of the Loom Beverages The Beer Institute \| The Coca-Cola Company \| Anheuser-Busch \| Whitman Building Materials, Glass National Glass Association \| Corning \| Armstrong Chemicals DuPont \| Dow Chemical \| Occidental Petroleum Computers, Office Equipment Software Publishers Association \| IBM\| Hewlett Packard \| Compaq Electronics, Electronic Equipment Electronic Industries Association \| General Electric \| Motorola \| Intel Food Grocery Manufacturers of America \| Snack Food Association(SFA) \| ConAgra \| Sara Lee \| RJR Nabisco Forest & Paper Products American Forestand Paper Association \| International Paper \| Georgia-Pacific \| KimberlyClark Furniture Leggett & Platt \| Herman Miller \| Industrial, Farm Equipment Caterpillar \| Deere & Co. \| Metal Products Crown Cork & Seal \| Masco \| Tyco International Metals Steel Manufacturers Association \| National Association of Aluminum Distributors \| ALCOA \| Reynolds Metals \| Bethlehem Steel Motor Vehicles & Parts Association of International Automobiles Manufacturers \|General Motors \| Ford \| Chrysler \| Toyota \| Honda Pharmaceuticals Pharmaceutical Research and Manufacturers of America \|Johnson & Johnson \| Merck \| Bristol-Meyers Squibb Rubber & Plastic Products Society of the Plastics Industry \| International Tire and Rubber Association \| Goodyear Tire & Rubber \| Rubbermaid Scientific, Photographic & Control Equipment Xerox \| 3M\| Eastman Kodak Soaps, Cosmetics Cosmetic, Toiletry,and Fragrance Association \| Procter & Gamble \| Colgate-Palmolive \| Avon Products Textiles Carpet and Rug Institute \| Shaw Industries \| Burlington Industries \| WestPoint Stevens Toys,Sporting Goods Toy Manufacturers of America \| HotWheels, Barbie \| Hasbro Transportation Equipment Harley-Davidson \| Outboard Marine \| Polaris Industries Services: Airlines American Airlines \| United Airlines \| Delta Airlines Computer & Data Services Unisys \| Microsoft \| Dun & Bradstreet Engineering, Construction Associated Builders & Contractors \| National Association of HomeBuilders \| Fluor \| Halliburton \| Centex Entertainment The American Film Marketing Association \| Walt Disney \| Viacom \| TimeWarner (FactFinder) Health Care Federation of American Health Systems \| Columbia/HCA \| United Healthcare \| Humana Hotels, Casinos, Resorts American Hotel & Motel Association \| Marriott \| ITT \| Harrah's Entertainment Mail,Package, Freight Delivery United Parcel Service \| Federal Express \| Airborne Mining, Crude-Oil Production National Mining Association \| ASARCO \| Vulcan Materials Petroleum Refining American Petroleum Institute \| Oil Online \| Exxon \| Mobil \| Texaco Pipelines Enron \| Duke Energy \| NoRam Energy Publishing & Printing R.R.Donnelley \| Gannett \| Reader's Digest \| Houghton Mifflin Company Railroads Association of American Railroads \| CSX \| Union Pacific \| Burlington Northern SantaFe Telecommunications Association for Local Telecommunications Services \|AT&T; \| GTE \| BellSouth Temporary Help National Association of Personnel Services \| Manpower \| Olsten Truck Leasing Ryder \| Rollins Leasing Corp Trucking American Trucking Association \| Consolidated Freightways \| Yellow \| Caliber System Utilities The American Public Power Association \| Pacific Gas & Electric \| Southern \| Edison International Waste Management Waste Management \| Browning-ferris \| Safety-Kleen Retailing: Food & Drug Stores American Stores \| Walgreens Food Services National Restaurant Association \| PepsiCo \| McDonald's General Merchandise National Retail Federation \| Wal-Mart \| Sears Roebuck Specialty Retailers Costco \| Home Depot \| Toys 'R' Us Wholesaling: Fleming \| SuperValu \| McKesson Product & Brand Usage \|top\| Ogilvy & MatherBrandNet Advertising & Media Information \|top\| Internet Resource Guide to Advertising --information about advertising agencies, advertisers, media, research, creative and production resources, and other facets of the advertising industry. MediaCentral --a source for media and marketing intelligence with links to advertising, direct marketing,and other marketing publications. \|\|Audit Bureau of Circulations (ABC) --auditsvarious print publications for circulation data. \|\|Nielsen Media Research --provides television ratings, both nationally and locally, for television networks and affiliates, independent stations, syndicators, cable networks, cable systems, advertisers and their agencies, and estimates TV audience size and composition. NewsProNet --television consulting resource and marketing site. Arbitron --measures local radio audiences and tracks consumer,media, and retail activity. \|\| Radio Advertising Bureau \|\| AC Nielsen --measures consumer response for manufacturers and retailers of groceries, health-and-beauty aids, and other packaged and durable goods; measures and evaluates promotions that influence consumer sales. Clio Awards--features advertising advice, tips on entering the advertising industry, and Clio-Award©-winning advertisements. \|\|Coalition for Advertising Supported Information and Entertainment(CASIE) --(American Association of Advertising Agencies and the Association of National Advertisers) Advertising Agencies Online Vivid Studios \| Avalanche \| IConNet \| Razorfish \| Organic \| Modern Media \| Agency.com \| Poppe Tyson \| Messner Vetere Berger McNamee Schmetterer \| Margeotes, Fertitta,Donaher and Weiss Government/Organizations* \|top\| FedWorld --a comprehensive central access point for locating and acquiring government information. U.S.Federal Government Agencies Page--a list of federal agencies on the Internet. U.S.Business Advisor --the "one-stop electronic link to government for business." U.S.Census Bureau U.S.Department of Commerce U.S. Consumer Product Safety Commission (CPSC) U.S.Environmental Protection Agency U.S. Federal Trade Commission U.S. Food and Drug Administration U.S.Securities and Exchange Commission Small Business Administration Standard Industrial Classification Search--searchable Standard Industrial Classification manual. American Marketing Association American Institute of Small Business World Trade Organization Publications & News \|top\| CNN USA Today U.S. News & World Report \|\| The New York Times CNN Financial Network CNBC \|\|BusinessWeek \|\| The Wall Street Journal Advertising Age American Demographics, Inc./Marketing Tools Business Ethics Creative Magazine --online publication covering point-of-purchase displays, sales promotion, and interactive displays and marketing. Entrepreneur Magazine Online Guerrilla Marketing Online --weekly Webzine for small business, entrepreneurs, sales people, and marketers of all kinds. Academic Marketing Journals --list of marketing-related journals, including international ones. Periodicals for Marketing Professionals --acomprehensive list of international marketing magazines. Internet World Magazine Ethics and Social Responsibility* \|top\| AMA's Code of Ethics for Marketing on the Internet Caux Round Table Code of Ethics for International Business Center for Ethics at the University of Tampa Defense Industry Initiative on Business Ethics and Conduct Depaul University's Institute for Business & Professional Ethics Integrity Management: A Guide to Managing Legal and Ethical Issues in the Workplace* International Business Ethics Institute KPMG's Ethical and Legal Compliance Division Markkula Center for Applied Ethics Minnesota Center for Corporate Responsibility Students for Responsible Business Internet Marketing/Technology \|top\| \|\|Forrester Research --Forrester identifies the direction of new technology and predicts its impact on consumers and large corporations. \|\| Jupiter Communications --information about marketing on the Internet. \|\| Active Media --information about marketing on the Internet. \|\|The Digital Direct Marketing Letter --informationabout marketing on the Internet. 1st Steps --newsletter of Internet marketing resources and tools. Web Marketing Info Center --links to hundreds of articles and resources for effective Web marketing from Wilson Internet Services. YPN:Marketing Resources --list of resources relating to the use of the Internet as a marketing medium,including analysis of trends and strategies, with hundreds of examples of commercial Web sites. Internet Resources \|top\| EFF's Guide to the Internet --abeginner's guide and encyclopedia of the Internet from the Electronic Frontier Foundation. Zen and the Art of the Internet--another beginner's guide. The Essential Internet Online Guide--an Internet tutorial. Global Village Tour of the Internet --abeginner's tour of the Internet. Glossary of Internet Terms Internet Timeline --a history of the Internet from the PBS series Life on the Internet. A Little History --a history of the WorldWide Web from the people who invented it. Netiquette --a guide to online etiquette. Business Netiquette International --aguide for business etiquette on the Internet. Internet HelpDesk --troubleshootinginformation for both beginners and experienced Internet users for Netscape, World Wide Web, FTP, E-mail, and more.





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