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Textbook Site for:   Strategic Marketing Management Second Edition Carol H. Anderson, Rollins College, Emerita Julian W. Vince, Rollins College, Emeritus   ACE Practice Tests Test your understanding of important key concepts with ACE Practice Tests.   General Resources Use the General Resources as a tool to help research paper topics and complete assignments.   Chapter Exercises Use these Chapter Exercises to learn more about topics covered in each chapter of your textbook. Web Links Learn more about the companies featured in your textbook.   Site Map | Partners | Press Releases | Company Home | Contact Us Copyright Houghton Mifflin Company. All Rights Reserved. Terms and Conditions of Use, Privacy Statement, and Trademark Information