 |
| | | | |
Strategic Marketing Management
, Second Edition
Carol H. Anderson, Rollins College, Emerita
Julian W. Vincze, Rollins College, Emeritus
| | |
| | Chapter Exercises
Chapter 16: The Marketing-Oriented Organization
- What is the typical structure of a marketing organization, including the role of management at each level, the flow of authority, and the flow of information?
- How have marketing organizations evolved over the past five decades?
- What is the purpose of an integrated management system (IMS), and what are the elements that comprise it?
- How is total quality management being implemented by marketing managers?
- What trends are occurring in marketing as managers deal with change?
- What is a virtual organization, and what factors have contributed to its increased popularity?
| |
| |
|
|
|
