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Management Accounting: A Business Planning Approach
Noah P. Barsky, Villanova University
Anthony H. Catanach, Jr., Villanova University
Learning Objectives
Chapter 2: Business Processes in the Twenty-First Century

  1. Identify forces affecting business.
  2. Define the elements of the customer value imperative.
  3. Explain the value chain and its components.
  4. Explain the importance of evaluating company performance.




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